Apex Technology Blog

Unless you’ve been living off the land in the wilderness for the past couple of decades, you’ve heard of Facebook, Twitter (now X), and Instagram. Most people have some type of social media presence on one or all of these platforms (or at least on LinkedIn, TikTok, or YouTube). Many businesses once used or currently use these platforms as a part of their marketing efforts, and despite being billion-dollar companies, there are some serious concerns about the viability of these platforms going forward. In this week’s blog, we will discuss some of the problems people are having with these established social media platforms and how alternatives might just be the future of social media.

Did you know that phishing is, by far, the most common security risk to your business? Just think, any of your employees could become the target of a phishing attack, and all it would take is downloading the wrong file or clicking on the wrong link to expose your organization to security threats. Today, we want to offer a refresher on the throwaway signs of a phishing attack and how to protect yourself and your team from harm.

Net neutrality has long been an embattled topic, with rules flipping every few years depending on the opinions of those with influence. Recently, the Federal Communications Commission had its most recent net neutrality policy struck down by the 6th Circuit Court of Appeals… in such a way that sets the concept back to square one.

Let’s discuss why this is a particularly dangerous decision, and very well could put small and medium-sized businesses at a distinct disadvantage moving forward.

For years, the telephone has been one of the most tried-and-true business communications solutions, and that trend will continue into 2025. If you’re still using the phone solutions of the past, however, you’ve got some upgrading to do. Here’s what you need to know about the best communications investment you can make: Voice over Internet Protocol, or VoIP.

Many market analysts and industry experts foresee an increase in the cost of hardware. We recommend that you take matters into your own hands to dodge the price hike and purchase your new IT now before it costs you more to do so. The implementation of any proposed tariffs could impact the market as early as February 2025, so we wanted to discuss what you should consider when purchasing new hardware today.